What have I learn in Electronic Advertising...

Actually I'm Communication student.
But Electronic Advertising course provided me a chance to learn some marketing knowledge.
And I wanna thanks to my lecturer because she "force" us to combine with the marketing student into a group.
In our group assignment, marketing student and communication student have done very well.
They expert in marketing and have used their knowledge in our assignment such as the theory, principle and so on.
However, communication student also play their role to made a nice video advertisement, poster, T-shirt design and others.
Combine these two elements then only can have our perfect completely assignment.
In the last class, lecturer also teach some of the skills for answer final exam questions, some "trick"....
I'm very appreciate that.
Lastly, I wanna thanks officially to my group member that have done well and also lecturer that train us through this assignment.


LOO YEOU YAW
128519

Lesson learn in Electronic Advertising course

Basically I'm a Communication student but in this class I've learn a lot about the marketing plan in class such as influences of consumers behavior in advertising. I'm able to categories well which consumers with different needs now and what type of advertisements are suitable for the public after attending this class as well. For the group assignment, I'm glad that my group consist mixture of Communication and Marketing members. It's my first time having a group assignment with Marketing students so we've learn a lot from each other. Besides, I'm in semester 6 now (last sem) and this group presentation is my last present in UUM. I really happy that we have a good teamwork in my group although they're juniors.

By: Chan Wai Kee (128556)

Creative pyramid

1. Attention  - The purpose of using the word "Savers Sale" at the top column with large font is to draw the public's attention and make them keep on reading this advertisement.
2. Interest  -  The phrase "2nd Set 60% Off" is used to grab the audience interest about the price of the product. People will feel curious how much the product will be given discount.
3. Credibility  -  There stated the price "From RM64.50" can persuade people to believe that the product is really cheap after they compare the price of the same product before given any discount.
4. Desire  -  The low price stated in the advertisement makes people feel like craving to buy.
5. Action  -  In this advertisement, it indicates the location so that public can go to any stores nearby to puchase the product. At the top of the advertisement also publish the date objectively is to tells the public to visit their outlets and stores during that period.

Perceptual map

Laptop product.