Creative pyramid

1. Attention  - The purpose of using the word "Savers Sale" at the top column with large font is to draw the public's attention and make them keep on reading this advertisement.
2. Interest  -  The phrase "2nd Set 60% Off" is used to grab the audience interest about the price of the product. People will feel curious how much the product will be given discount.
3. Credibility  -  There stated the price "From RM64.50" can persuade people to believe that the product is really cheap after they compare the price of the same product before given any discount.
4. Desire  -  The low price stated in the advertisement makes people feel like craving to buy.
5. Action  -  In this advertisement, it indicates the location so that public can go to any stores nearby to puchase the product. At the top of the advertisement also publish the date objectively is to tells the public to visit their outlets and stores during that period.